Parkwood Leisure and MoveGB collaborated on a study to investigate the effects of a live, 2-year partnership at Hengrove Park Leisure Centre (HPLC) in Bristol.
At Hengrove there are 1,718 matched customers between MoveGB and Parkwood Leisure.
“As a business we face a number of challenges, getting new customers into a routine within 6 weeks, re-engaging lapsed customers in a compelling way, and building better loyalty from our existing ones.”
Sara Rawlinson
National Sales Manager
Parkwood Leisure
“We designed Move because we're passionate about moving people to live active lives. The more variety in customers’ activity routines, the longer they stay active, and the more value we generate.”
Justin Mendleton
Commercial Director
MoveGB
“We’re thrilled with the results of our partnership. Clearly, the increased variety of activities and levels of convenience generated by the Move-Parkwood partnership helps customers find the right routes to exercise for them.”
Sara Rawlinson
National Sales Manager
Parkwood Leisure
