Members who attend multiple fitness operators work out 6.5 times per month, versus an average 3.5 times per month for single operator members.
The average length of a multi-operator fitness membership is 22.3 months versus 10.6 months for single operators.
After 12 months, 67% of multi-operator fitness users retain active membership in comparison only 42% of single operators members at the same point.
The lifetime value of a Move multi-operator fitness member (£720) is almost double the value of a single-activity member (£378) because of the longer member retention and higher price-point.
Multi-operator average a Net Promoter Score of 82.0 versus 33.4 for single operator.
“The variety of fitness keeps me motivated and I've tried so many new things too. I feel like I'm subscribed to fitness”
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